MappedIn launches from startup life at Velocity

Tuesday, January 7, 2014

MappedIn, makers of an interactive indoor navigation system available as a mobile app or touchscreen kiosk, launched from the University of Waterloo’s Velocity program this month.

Like Vidyard and Thalmic Labs before them, MappedIn is the latest company to launch from the University’s startup incubator workspace and set up offices just steps away from the Velocity Garage in downtown Kitchener.

Co-founded in 2010 by two Waterloo Engineering students and a Computer Science student, MappedIn has already secured the business of more than a quarter of the major shopping malls in Canada and major Canadian retailers like SportChek, the Sheraton Hotel in Toronto, and Casino Rama.

"Maps and navigation are a central part of modern life. Just look at everyone's reliance on Google Maps. We're doing it for the indoors," says Hongwei Liu, CEO of MappedIn. "We're building an indoor mapping platform that could service thousands of directories and millions of devices across different countries and continents. It's going to be huge.” [news release]