@article{339,
  author = {Thomas Åstebro and Samir Elhedhli},
  title = {The effectiveness of simple decision heuristics: Forecasting commercial success for early-stage ventures},
  year = {2006},
  journal = {Management Science},
  volume = {52},
  number = {3},
  pages = {395-409},
  publisher = {INFORMS},
}