Research by Waterloo professor David Hammond shows many smokers believe that some cigarettes are less harmful based on packaging and appearance.
Hammond says that the study provides evidence for further regulation. “The findings highlight the deceptive potential of ‘slim’ cigarette brands targeted primarily at young women. The findings also support the potential benefits of plain packaging regulations that will soon take effect in Australia, under which all cigarettes will be sold in packages with the same plain colour, without graphics or logos.”
The University of Waterloo, long known for innovation and as an international leader in health promotion, has been selected as the natural home of a comprehensive index that measures the wellbeing of Canadians.