Course promotion policy and tips

This course promotion page is intended to establish and clarify a fair and equitable approach to the promotion of new courses. In addition, the page includes general course promotion tips for departments.

Arts Undergraduate Office (AUO) policy on new course promotion

  • New course offerings will be promoted once per term in smARTSpace on LEARN during open course selection periods. Send new course information to artsadvisor@uwaterloo.ca by
    • May 1 (Fall offerings)
    • September 1 (Winter offerings)
    • January 1 (Spring offerings)
  • A new topic in an existing seminar or discussion course rubric (e.g. ARTS 190; PSCI 403; etc.) will count as a new course offering for these purposes.
  • To avoid burdening students with unsolicited communications, the AUO will not send course promotion emails to students.
  • The department is responsible for creating online and print course promotion:
    • Include course title, code, description, pre-requisites, and/or a link to a website for more information.
    • A one-page PDF poster with new course information can be sent to AUO for posting near their office.
    • Emails with poster attached may also be sent to the department’s own majors, as well as to the Arts undergraduate advisor list, available from the AUO.
    • Note: do not use the Artsannounce email list for course promotion, as the list is intended for events.

Course promotion tips for departments

  • Select a relevant image for course promotion. Landscape (horizontal) images work best for web, social media and digital screens. If you choose a portrait (vertical) format, look for one that can be cropped for a variety of uses.
  • Choose an image that is licensed for re-use (to avoid copyright issues). There are many sources of free images available for re-use including:
    • A Google Image search. Go to Tools>Usage Rights and select "labelled for re-use"
    • Pixabay
    • Unsplash
  • On the department website, create a web page about the course, which should be located within the Undergraduate section of the site, e.g. Undergraduate>Courses. Add the title, description and any other relevant information as text on the page along with the image. Avoid uploading an image of the course poster — it isn't accessible to people using a screen reader or a screen magnifier, and may not be readable on a mobile device.
  • Create an attractive homepage banner image, write the course title in the caption, and link the caption to the new web page about the course. Make sure your new banner is the same size as existing banners on your website.
  • Send the course page link to Elizabeth Rogers, em2rogers@uwaterloo.ca, Arts Communication Officer, for social media amplification.
  • Promote the course page link on your departmental social media – include handles or hashtags of relevant departments whose students may be interested; also tag student clubs or groups such as Arts Student Union (ASU) and look for relevant student clubs outside your discipline.
  • Create an attractive poster using same image as banner and web page (it can be cropped differently for different purposes).
  • Send Elizabeth the image and text used in your course poster. She can then create a digital display for screens in PAS and HH.
  • Send the page link and the poster PDF to undergraduate administrative assistants in relevant departments, including those in other faculties, if appropriate, as an elective course (department administrators should be listed in their respective web sites under ‘Our people’). Ask them to share posters with students via print on notice boards and/or social media.
  • Print the poster and take 20 copies to the Arts Student Union office in AL; they will post them for you in Arts buildings free of charge (you just need to fill in a short form).
  • Note: do not use the Artsannounce email list for course promotion, as the list is intended for events.