Arts alumni talk about adventures and business of video

Tuesday, February 18, 2014

Arc Media co-founders and Waterloo Arts alumni Andrew Askes and Jon Lucas were recently profiled by the Kitchener-Waterloo Record. The article details their start in the business and the broad range of projects Arc Media has taken on in their first couple of years in operation. Askes and Lucas are not only alumni, they've also produced videos highlighting Arts departments, programs, and researchers - and have launched the marketing of numerous UWaterloo start-ups.

Arc Media filming from a helicopter

Arc tries to make videos that help clients create more dynamic websites because they're always aware that, unlike TV, viewers on the web can click away at any time, and so it's more challenging to keep them hooked.

'The design element is the important differentiation,' Lucas said. 'We're creating video for this new world that we live in that isn't just a 30-second ad spot.'

Read the full article in The Record.

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