Michael MacDonald

Professor of English Language & Literature

Michael MacDonaldI have found that the best strategy for engaging millennial students is just knowing the material and presenting it in an accessible but sophisticated manner. In assignments I encourage students to apply the theoretical tools they learn to fields that interest them, whether it be literature, advertising, digital design, politics, or propaganda. This leads to some fascinating essays and projects. I also try to explain, at every turn, why the concepts and problems under study are important. Once students have a sense of what is at stake, they are capable of doing remarkable work.

I often ask students to apply rhetorical principles by designing and creating artefacts, such as advertisements. I find that this exercise gives them a deeper understanding of how theory and practice inform each other.

University of Waterloo

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