Geoff Fong | Evaluating tobacco controls worldwide

Geoff Fong is professor of Psychology in the Faculty of Arts, University of Waterloo. A social psychologist, Dr. Fong is the founder and lead researcher in the The International Tobacco Control Policy Evaluation Project (the ITC Project), the only international research program that is evaluating the effectiveness of tobacco control policies of the World Health Organization Framework Convention on Tobacco Control. The ITC Project is an enormous research collaboration, currently with 100+ researchers across 23 countries.