Our brand differentiators are the features that set us apart and make us unique.
Beacon for the brightest
The best and brightest are drawn to Waterloo for renowned academic programs, world-leading co-operative education and teaching and research excellence. They embrace the opportunity to immersively collaborate with, and be elevated by, a world-class peer group in their own field and across disciplines.
The University of Waterloo is not for the faint-hearted. But, this is a community where hard work can be fun work. The price of admission is drive, dedication and a little brilliance doesn't hurt. This all adds up to a different kind of school spirit — a community that celebrates diversity, passion and purpose, and a peer group that will lift you higher and push you further.
Co-op and experiential education
We are experience-driven. Pioneers that went against the grain, we partnered with industry to create co-operative education, a way of learning that tools our students for impact, and we continue to lead the world in co-op education today.
Experiential learning fosters a willingness for students to take risks and be open to experiences that will change them and help them grow. Students become more mature, more quickly.
The world is a classroom writ large. As students venture out and back, they share experiences and inspiration that transform their curriculum and community — a virtuous learning cycle that continually feeds into, expands and evolves over time.
We engage in world-changing, perspective-altering, life-improving research. Rigorous and deep inquiry is a fundamental pillar and a distinguishing endeavour at Waterloo. We believe in and celebrate the importance of curiosity-driven research and discovery.
The scale of our ambitions and ability is vast — there are no questions too big or small. We do not shy away from unconventional or emerging disciplines or subjects. In fact, that is where we thrive and lead.
Our close partnerships with industry — private, public and non-profit — is unparalleled. By tightly coupling our educational experience through co-op, research and collaborative projects, we amplify our relevance and impact.
We challenge our students, faculty and staff to forge new territories of knowledge and modes of creation that will transform the world.
Entrepreneurship thrives here. It's been a part of our story since our inception. Feeding off this drive, we've helped build — through strategic collaboration — an entrepreneurial ecosystem born of this same spirit that's grown from local to international in influence.
Our entrepreneurial spirit has the ability to bring the world novel solutions as well as new perspectives, collaborations, models and processes. That is the kind of mindset that we attract and cultivate in our students, faculty, staff and industry partners.
At Waterloo, students, faculty and staff have the support and resources to actualize their ideas. We have taken this standard to another level through the comprehensive ecosystem that goes well beyond our campus. The path from a good idea to a world-changing one starts here.