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Video guidelines provide support and resources to video producers creating content about the University.

Here, you'll find information on when, where and how to use the standard and paid media top, tail, watermark and lower third treatment to effectively brand video content. You'll also find templates you can download to use in your video projects.

Note: These guidelines do not apply to videos produced by faculty, staff or students as part of academic research or coursework.

The approach to video should take inspiration from the image style guiding principles. Videos that use hard-coded text overlays as part of the storytelling should use Bureau Grotesque, or specified alternatives.

Branded video example

This example shows a video branded with the following elements:

  • Paid media top
  • Lower third
  • Hard-coded text overlays
  • Tail
  • Call-to-action