Video guidelines provide support and resources to video producers creating content about the University.
Here, you'll find information on when, where and how to use the standard and paid media top, tail, watermark and lower third treatment to effectively brand video content. You'll also find templates you can download to use in your video projects.
Note: These guidelines do not apply to videos produced by faculty, staff or students as part of academic research or coursework.
The approach to video should take inspiration from the image style guiding principles. Videos that use hard-coded text overlays as part of the storytelling should use Bureau Grotesque, or specified alternatives.
Branded video example
This example shows a video branded with the following elements:
- Paid media top
- Lower third
- Hard-coded text overlays
A top is the opening sequence of a video. A top is optional for content distributed via owned channels, such as a webpage or social media account, but can be effective when used in videos at live or streamed events to signal to the attendees that activities are about to begin.
A top is mandatory for content distributed via paid media.
|Standard top||Coming soon|
|Paid media top||
For paid media application, overlay the full University of Waterloo colour or reversed logo in the upper right corner for a minimum of 15 seconds.
A tail is the closing sequence of the video, and is mandatory on all video content. The tail is comprised of the colour bar, logo and an optional call-to-action.
Video tail example
Video tail with call-to-action example
The watermarked logo is optional, and should be the University of Waterloo, or other approved logo, with transparency in the top-right corner. The watermarked logo should be the width of x, as per our layout layout strategy.
You may want to use a watermark for long form video content, such as public lectures.
Transparency has already been applied to the watermark download.
The lower third is a graphic overlay placed in the title-safe lower area of the screen.
|Name||Bureau Grotesque Condensed Bold (or specified alternative), Title case, 75px for brand fonts, and 70px for alternative fonts, in white on a black semi-transparent bar.|
|Title||Typ1451 (or specified alternative). 32px for brand fonts, 30px for alternative fonts, in white, black or gold, text bars can be an primary colour from the colour palette, provided the combination meets accessibility requirements.|