You are here

Generative renders

Generative renders are visual manifestations of Waterloo's innovative and experimental nature. They can showcase our unique work in dynamic and inventive ways.

The use of generative renders must be founded in the communication of ideas, discoveries and accomplishments taking place at Waterloo. They should be connected to the context and meaning of the work.

Note: Generative renders are not intended for all communications materials, but in applications where we are demonstrating inventiveness, research and transformation. 


Ideal

Generative render sample 1

An algorithm developed at Waterloo can form the basis for unexpected visuals, such as type that mimics cell growth.

Generative render sample 2

Portraiture can be rendered using code, in this case using Voronoi tessellation.

Generative render sample 3

Organic forms created using code and the process of accretion can be used to create a similar yet diverse look and feel across multiple applications.

 

Avoid

Sample generative render 1 - avoid

Avoid renders that are expected and literal. Whenever possible, they should be based on specific work at Waterloo.

Sample generative render 2 - avoid

Avoid renders that are generic.

Sample generative render 3 -avoid

Avoid renders that are dated and cliché.