You are here

Illustration

Illustrations allow us to communicate ideas or concepts beyond what we can photograph. 

These guidelines apply to illustrations used in marketing and communication materials.

Tips for using illustration

  • communicate ideas or high-level concepts
  • illustrate findings that cannot be literally captured in photos or video
  • be thought-provoking and expressive
  • be unexpected
  • be visually captivating
  • don't be too literal or generic
  • avoid illustrations that require deep technical knowledge
  • avoid illustrations that are devoid of meaning or are used purely as embellishment

Sample illustrations


Ideal

Ilustration sample 1 - an app for booking a taxi

This illustration showing the connectivity and convenience of a taxi app is visually captivating and conveys the high-level idea.

Illustraton sample 2 - data theft

This illustration depicting data theft via social networks conveys a story in an unexpected and accessible way.

Ilustration sample 3 - financial crisis

This illustration about types of contagion in a financial crisis is thought-provoking and expressive.

 

Avoid

Illustration sample 1 - avoid

Some illustrations don't readily convey meaning or are used purely as embellishment. Use illustrations to communicate specific ideas.

Illustration sample 2 - avoid

Some illustrations that may be appropriate for use in textbooks or lectures, are not as accessible for marketing and communications purposes.

Illustrations ample 3 - avoid

Avoid illustrations that are too technical or require deep technical knowledge when communicating stories in our external communications.