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Logos and marks

Our official logos and marks represent the brand architecture of the University. The logos and marks provided in this section are approved for use as specified.

The University of Waterloo wordmark, logo and the word "Waterloo" are registered marks owned by the University and we do not grant use of these marks to students or others for commercial purposes. 

Our brand architecture

University (official logos)

The primary identity of the university. It is the representation used in top-level communications and when the university is speaking as a single entity.


Official faculties and departments associated with academic teaching and learning.


Senate-approved research institutes and centres are considered University co-brands. 


Events and conferences that impact external audiences and are intended to appeal to the community or attract specific professional groups can be provided with a unique event logo.