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Co-brands and partnerships

When other logos are locked up with the University of Waterloo logo, the horizontal logo should be used with a vertical line the width of the letter "i" in “University,” that is at a distance of the width of the letter "O" in “Waterloo.”

Co-branding is available for Senate approved research centres and institutes.

The co-branded or partner logo should be placed to the right of the vertical line at a distance of the letter "O". For scale, the logo should be matched to align optically with the overall proportion of the University of Waterloo logo.

Sample co-brand application

Sample UWaterloo and IQC co-brand application

Sample partnership application

UWaterloo partner co-brand sample

This sample shows the University of Waterloo logo with the Communitech (event partner) logo.

Multiple Partnerships

In instances where there is more than one partner, the University of Waterloo logo should appear according to its left or right placement options at the bottom of the page with the partnership logos beside it. Accompanying text that gives the partnership logos context can be placed above the logos with a horizontal line spanning the width of the margin placed in between.

Sample application

UWaterloo and multiple partner co-brand sample

This sample shows the University of Waterloo logo at the bottom of a canvas with three partner logos (placeholders).

Waterloo Content Management System (WCMS) sites

When a co-brand is featured, the co-brand name appears at the top of the page in the site title. The logo can be placed in the site footer.

Sample Application

Sample coming soon.