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Event logos

Events and conferences that appeal to external audiences including the local community or professional groups can be provided with a unique event logo, as there is value in creating an independent brand.

Internal events or conferences are those that are focused on the student body community (past or present), as well as staff and Faculty and should be branded with the University of Waterloo master identity. No special logos are required.

Guiding principles

  • Event logos should use the typeface Gotham.
  • 'University of Waterloo' must appear as part of the logo. The 'University of Waterloo' wordmark may be removed when the event logo is used in conjunction with the University, Faculty or Department logo.
  • Use University or Faculty colour palettes, as appropriate.

Sample event logos


International Education Week

International Education Week at the University of Waterloo event logo

This sample shows an event logo for International Education Week with the 'University of Waterloo' wordmark. It uses the University colour palette and Gotham font.

Bridges

Bridges Waterloo 2018 at the University of Waterloo event logo

This sample shows an event logo for Bridges Waterloo. It uses Gotham font, the Faculty of Mathematics colour palette, and the 'University of Waterloo' wordmark.

 

Resources