Brian Friedrich, FCPA, FCGA is a member of the International Ethics Standards Board for Accountants (IESBA) and sits on the Board’s e-Code and Technology Working Groups. Brian is a principal in a research, standards, and education consultancy firm that focuses on building institutional capacity and developing strategic, policy, program, governance, and ethics guidance for established and emerging professional and regulatory organizations. Previous to this, he worked in education for CPA Canada (then CGA Canada) and KPMG LLP. Brian has served as a member of CPA Canada's Public Trust Committee (PTC) since 2011, chairing its Exposure Draft Working Group from 2014 to 2017. The PTC is responsible for overseeing the regulatory structures and processes across Canadian jurisdictions and helps ensure Canada meets or exceeds international standards. He chaired the Ethics and Discipline committees of a CPA British Columbia legacy body for a number of years, including as a Tribunal Chair. Brian holds a Master of Education and a Master of Laws.
Jeff Lui, CPA, CA is a Director in Deloitte’s Artificial Intelligence (AI) Practice. His current areas of focus include AI Ethics, Fairness, Safety, and Deception in AI applications. He is also passionate about People & AI, including how organizations can become more intelligent through prediction intelligence. Jeff is also spearheading Deloitte’s Emotion + Platform – an AI technology that uses machine learning to predict emotions and sentiment. In his previous life, Jeff spent over 4 years at Google, both in Toronto and in Mountain View, on their People & AI Team, where he led people transformations and implemented Machine Learning (ML) models. He helped Google transform from a traditional People organization into one that is now fully data-centric. Jeff Lui holds an MBA and is currently pursuing a PhD at Queen’s University focused on AI & Ethics.