Friday, August 5, 2016
When is colored food good?
Increasingly, food companies seem to manipulate food coloration as a marketing ploy. In 2000, Heinz marketed green ketchup as a way of attracting interest in a humdrum condiment. This was followed by increasingly odd colors such as purple, pink, orange, teal and blue.
Although the campaign had a good run, Heinz reverted to the traditional red after a few years.