News for Media

Researchers create a tool to determine the games and user experiences individuals will like

University of Waterloo researchers have developed a novel tool that will enable user experience designers to create more effective, personalized games and marketing campaigns.  

Naila Keleta-Mae, Assistant Professor with Theatre and Performance,  has a busy summer ahead of her.  Naila has begun researching black girlhood, performances of black girlhood, and what we can learn from it – as opposed to black womanhood, which Naila has traditionally researched.