The academic engine for entrepreneurs

The Conrad Centre is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad Centre is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.


  1. Mar. 28, 2017Conrad launches part-time weekend MBET programCraig Haney

  2. May 25, 2017Conrad launches sales course for undergraduate studentsKevin Hood

    You’ve got a great product, but how do you get your customers to buy?

    BET 430 Sales Fundamentals, the latest addition to the Conrad Centre’s slate of undergraduate entrepreneurship courses, will empower students to tackle this question head-on. All ventures, from non-profits to startups to mature businesses, need sales to survive. BET 430 takes a thorough look at the process and structure of sales, from a high-level understanding of the sales cycle, to the nitty gritty details of what to say when. 

    The course will cover:

  3. May 4, 2017Silicon Valley to the MBET class: more ambition, please! MBET class at the Google HQ with alumni

    Catherine Bischoff, Associate Director, Outreach and International Programs

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  1. May 23, 2017Catching up with MBET team SmartBandage, Rice People's Choice WinnersMBET team SmartBandage

    Team SmartBandage: Vanessa Ferlaino, Sohaib Imran Rana, Mian Talha Nasruddin, and Waqas Khan. 

  2. May 19, 2017Beyond the job description: Mihika Kashyap (MBET '15) pursues an entrepreneurial path at GoogleMihika outside the Tannery building

    Photo by  Ian M. Stewart for the Waterloo Region Record. 

    Hometown: Toronto, Ontario

    Undergraduate: BASc, Systems Design Engineering, UWaterloo

  3. Apr. 26, 2017The Science of Standing Out: Sienci Labs in Enterprise Co-opHippo modeled using Sienci Labs software

    “What sets your company apart from the rest of the competition?” This is a question that I’ve heard almost daily as a founder of my new venture, Sienci Labs.

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