Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business in the University of Waterloo’s Faculty of Engineering serves as the academic engine for entrepreneurs.
Building on Waterloo’s strong culture of innovation and experiential education, the school provides hands-on learning in venture creation, innovative commercialization, and strategic start-up growth.
Through a broad portfolio of undergraduate, graduate, and outreach programs, students gain the skills and experience to launch new ventures, drive innovation within organizations, and lead in rapidly evolving markets.
Conrad School graduates are ambitious, action-oriented decision-makers equipped to transform ideas into impactful business outcomes.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
2023 MBET Tradeshow recap
We sent off the MBET class of 2023 last week at the annual end-of-year Tradeshow.
25 student ventures set up on the ground floor of the Pearl Sullivan Engineering building (home to the Conrad School), where passing students, faculty, staff and guests stopped by to learn more about the projects that MBETs have been working on for the last 10 months (or more!).
The Tradeshow was followed by a dinner where speeches were made, dessert was delicious and 5 student ventures were presented with prizes. Check out the winners and their ventures, as well as photography from the event!
Conrad School competitions roundup - winter 2023
As temperatures rise, we're looking back on a busy (and successful!) winter 2023 term with our students.
Graduate students in the Master of Business, Entrepreneurship and Technology (MBET) programs and undergraduate students in BET 300 or Enterprise Co-op (E Co-op) performed admirably in both on- and off-campus competitions.
Velocity Innovation Challenge:
With a week to collaborate and devise solutions to global food, health and energy problems, nine student teams from presented their ideas at Velocity’s Innovation Challenge in February.
Waterloo set to launch new PhD in entrepreneurship
In another Waterloo first, the Conrad School of Entrepreneurship and Business (Conrad) will launch Canada’s first PhD program in Entrepreneurship and Organization this fall. Conrad has long been a programmatic innovator in entrepreneurship education, having launched the country’s first immersive entrepreneurship graduate program 20 years ago, and a suite of undergraduate entrepreneurship courses and programs.
Unlike traditional business school doctoral programs that focus on management and organizations, Conrad’s new PhD takes a different approach. Instead, it offers students the opportunity to rigorously study human behaviour and organization with a focus on entrepreneurial contexts.
Events
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean