Conrad launches sales course for undergraduate students

Thursday, May 25, 2017

You’ve got a great product, but how do you get your customers to buy?

BET 430 Sales Fundamentals, the latest addition to the Conrad Centre’s slate of undergraduate entrepreneurship courses, will empower students to tackle this question head-on. All ventures, from non-profits to startups to mature businesses, need sales to survive. BET 430 takes a thorough look at the process and structure of sales, from a high-level understanding of the sales cycle, to the nitty gritty details of what to say when. 

The course will cover:

  • the critical elements of lead generation and qualification;
  • the use of marketing in sales;
  • how to build a "sales playbook," a repeatable method that works; 
  • key sales technologies, like CRM systems; and
  • how to build and manage a top performing sales team. 

Kevin HoodVeteran sales professor Kevin Hood will teach BET 430. In addition to 30 years of sales experience, Kevin has been an in-house mentor at the Accelerator Centre for the past ten years. He is also the instructor of the technical sales workshops in Conrad’s Master of Business, Entrepreneurship and Technology (MBET) program.

Sales isn't random, and it isn't just about personality. There is a process and structure to sales, and by the end of the course students will see that it is something they can do.

    BET 430 is open to undergraduate students in all faculties. No previous startup experience is required.

    Social Entrepreneurship course also offered in Fall 2017

    BET 420 Social Entrepreneurship and Corporate Social Responsibility will be offered in the Fall 2017 term to coincide with the Hult Prize. The Hult Prize is a global social entrepreneurship competition which challenges students to develop sustainable startup enterprises to address the planet's biggest problems, with a grand prize of $1M. Last year, over thirty teams of UWaterloo students competed in the the Hult Prize on-campus qualifiers. 

    BET 420 explores how entrepreneurs can employ innovative approaches to build organizations that create significant social impact while being sustainable and economically viable.  

    Hult Prize @ UWaterloo in November 2016

    Students: add BET courses to your Fall 2017 schedule on Quest when the drop-add period begins on July 24. 

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