A new faculty member and a new course: Business Negotiations

Tuesday, November 26, 2019

The Conrad School of Entrepreneurship and Business is pleased to announce the appointment of a new faculty member: Tatiana Astray.

Tatiana Astray, Sessional Lecturer

As a Doctoral Candidate in Organization Studies at the Schulich School of Business, York University, Tatiana’s passion for the human experience has driven her academic and professional career. Prior to her doctoral studies at York, Tatiana earned her BSc. in Psychology from Trent University, and her MSc. in Marketing and Consumer Studies at the University of Guelph. She was nominated and awarded the College of Management and Economics Distinguished Scholar Award, University of Guelph (2012). In addition to her research at Schulich, Tatiana has lectured at the University of Guelph, Ryerson University, the Ivy School of Business at Western University, and the Schulich School at York University.
Tatiana Astray
Tatiana is a negotiations expert. Her research focuses on Professional Relationships, Emotional Expressions, Negotiations, Trust and Reputation. She is also the recipient of the highly coveted Joseph-Armand Bombardier CGS Doctoral Scholarship (SSHRC), the Ontario Graduate Scholarship, and the Schulich Entrance Scholarship of Merit for PhDs.
We asked her about joining the Conrad School team:

 “I’m excited to be joining the Conrad School team because entrepreneurship in Canada is burgeoning, and we need structures in place to develop that talent and ensure their success. Conrad School is special in that it’s situated in Waterloo, a tech-hub in Ontario, and focuses on developing entrepreneur talent at an early age. I feel very excited and privileged to do my part to contribute to the development of Canada’s entrepreneur potential by developing Conrad’s students’ capabilities.”


In her new role as a Sessional Lecturer, Tatiana will teach a new course: BET 460, Business Negotiations.

BET 460 Business Negotiations: a new course offering for winter 2020

We negotiate every day with potential employers, coworkers, merchants, service providers, customers, and suppliers. Negotiation is the art and science of securing agreements between two or more independent parties. It is a craft that must hold cooperation and competition in creative tension, and even the most experienced negotiators often fall prey to common biases and errors in judgment. This course is highly experiential; therefore, students will practice, reflect, analyze, and practice again.

“Given how important negotiation and partnerships are to the success of a business, future entrepreneurs would be very wise to develop their negotiation abilities.”


Students who successfully complete this course will:

  • Understand more about the nature of negotiation.
  • Gain a broad intellectual understanding of the central concepts in negotiation.
  • Develop a toolkit of useful negotiation skills, strategies, and approaches.
  • Develop confidence in the negotiation process as an effective means for resolving conflict in negotiations.
  • Improve your analytical abilities and your capacity to understand and predict the behaviour of individuals, groups, and organizations in competitive situations.

Students from all faculties can add BET 460, Business Negotiations to their course schedule in Quest.

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