Research and insights
Creative Services is an incredibly skilled and knowledgeable team that not only helps to make our wildest ideas come to life but who also helps us find practical solutions to any design or brand challenge.
Attracting and maintaining attention in the digital space demands creativity, design knowledge and technical skill. Creative Services is your digital partner for creating exceptional digital design solutions that propel the University’s brand.
Website design and consultation
Graphics for web and social
A brand is a way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Creative Services can help align sub-brands to complement and align with the University of Waterloo brand.
Visual identity system
Colour palette and typography
Illustration and iconography guides
A photograph is the original instant message – a single photograph can capture a multitude of feelings and ideas and can be a powerful vehicle for the project’s goals and objectives.
Creative Services can provide or arrange the highest-quality photographs for marketing, news releases, teaching or research.
We focus on what we do best, and when needed, we partner with experts in other areas (photography, video production, writing, illustration) to serve your project’s best interests and offer the best solutions.