Our expertise

Creative strategy

We transform strategy into creative execution by listening to your needs, asking the right questions, identifying problems and exploring ideas together. 

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Research and insights


Brand positioning


Strategic direction

Design solutions

We work where you do, so we understand Waterloo’s institutional goals, departmental objectives and connections, the campus, the people, and how your audience fits into Waterloo strategies.

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Design considerations and project tools →

Creative direction


Collateral design


Editorial design


Illustration


Experiential marketing


Environmental design

Creative Services is an incredibly skilled and knowledgeable team that not only helps to make our wildest ideas come to life but who also helps us find practical solutions to any design or brand challenge.

Emma Borski, Communications Specialist

Digital solutions

Attracting and maintaining attention in the digital space demands creativity, design knowledge and technical skill. Creative Services is your digital partner for creating exceptional digital design solutions that propel the University’s brand.

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Digital considerations and project tools →

Digital publication


Website design and consultation


Email marketing


Advertising


Signage


Graphics for web and social


 

Video and animation

Today’s communication audiences are motion consumers — video and animation can bring a story to life. Creative Services are the on-campus video experts.

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Video portfolio →

Video considerations and project tools →

Multimedia production


Video storytelling


Video advertising


Animation

Brand identity

A brand is a way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Creative Services can help align sub-brands to complement and align with the University of Waterloo brand.

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Design considerations and project tools →

Visual identity system


Logo


Colour palette and typography


Visual language


Illustration and iconography guides


Brand guidelines

samples of recent design work

Photography

A photograph is the original instant message – a single photograph can capture a multitude of feelings and ideas and can be a powerful vehicle for the project’s goals and objectives.

Creative Services can provide or arrange the highest-quality photographs for marketing, news releases, teaching or research.

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Photography considerations and project tools →

Project management

We focus on what we do best, and when needed, we partner with experts in other areas (photography, video production, writing, illustration) to serve your project’s best interests and offer the best solutions.

 

Questions? We’re here for you

Creative strategy and large project development

Christine Goucher
Associate Director
cgoucher@uwaterloo.ca

Video and animation

Matt Regehr
Multimedia Design Manager
mregehr@uwaterloo.ca

Project management and general inquiries

Cristina Jones and Karen Creed-Thompson
Project Coordinators
creative.services@uwaterloo.ca