@article {3854,
	title = {Time for Our Field to Grow Up},
	journal = {Proceedings of the VLDB Endowment (PVLDB)},
	volume = {3},
	year = {2010},
	pages = {1658},
	doi = {10.14778/1920841.1921070},
	url = {http://www.vldb.org/pvldb/vldb2010/pvldb_vol3/P02.pdf},
	author = {Anastassia Ailamaki and Laura M. Haas and H. V. Jagadish and David Maier and Tamer Ozsu and Marianne Winslett}
}
