@inproceedings {4032,
	title = {An Exploration of Evaluation Metrics for Mobile Push Notifications},
	booktitle = {International Conference on Research and Development in Information Retrieval (SIGIR)},
	year = {2016},
	doi = {10.1145/2911451.2914694},
	author = {Luchen Tan and Adam Roegiest and Jimmy Lin and Charles Clarke}
}
