@inproceedings {4108,
	title = {In the Mood to Click? Towards Inferring Receptiveness to Search Advertising},
	booktitle = {IEEE/WIC/ACM International Conference on Web Intelligence (WI)},
	year = {2009},
	doi = {10.1109/WI-IAT.2009.368},
	author = {Qi Guo and Eugene Agichtein and Charles Clarke and Azin Ashkan}
}
