June 14 - 18, 2021
(Fee structure outlined below)
|Start Time||9:30 am EDT||June 14, 2021|
|End Time||4:30 pm EDT||June 18, 2021|
Why take Year 2?
Advancing Economic Development Opportunities (Year 2) builds on the foundation created in Year 1 and addresses more advanced topics like financial analysis, project management and performance measurement. Just like in Year 1, peer-learning and networking are built into the course.
Year 2 is the second of two courses that make up our Certificate in Economic Development. Certificates are presented to every successful recipient annually at the Economic Developers Association of Canada conference.
Going into Year Two ... I had three goals. I wanted to make genuine connections with classmates, learn new things to help my clients, and push myself to new limits. With some time to reflect on the experience, I believe I was successful on all fronts. Read more...
Monday, June 14
9:30-9:45 am: Log on connection check & Welcome and Program Outline | Paul Parker, University of Waterloo
9:45 - 12:30 pm: Entrepreneurship and Creativity | Geoff Malleck, University of Waterloo
1:30 - 4:00 pm: Knowledge Economy and Creative Class | Tara Vinodrai, Associate Professor & Director, Master of Urban Innovation, University of Toronto Mississauga
4:00-4:30 pm: Thursday project groups | Paul Parker, University of Waterloo
Tuesday, June 15
9:30 am - 12:30 pm: Financial Analysis for Small Business (Part 1) | Dan Friyia, Executive Director, CDC Sault Ste. Marie
1:30 - 4:30 pm: Financial Analysis for Small Business (Part 2) | Dan Friyia, Executive Director, CDC Sault Ste. Marie
Wednesday, June 16
9:30 am - 12:30 pm: Clean Economy and Sustainability Entrepreneurship | Paul Parker, University of Waterloo
Kieran Hanley, Executive Director, Newfoundland & Labrador Environmental Industry Association
Sarah Burch, Associate Professor and Canada Research Chair, University of Waterloo
1:30 - 2:20 pm: Aboriginal Business Development | Jacob Crane, Program Manager, Indigenous Entrepreneurship Program, St. Paul’s University
Shawna Morning Bull, Manager Business Development, Community Futures Treaty Seven
3:30 – 4:20pm: Tourism: Indigenous, COVID-19, messaging | Jenn Houtby-Ferguson, Chief Strategist, Twist Consulting
Thursday, June 4
9:30 am - 12:15pm: Tourism Development Strategies | James Lynn, Senior Development Consultant, Ontario Ministry of Heritage, Sport, Tourism and Culture Industries
4:00 pm: Tourism in local economic development project presentations
Friday, June 5
9:30 – 11:30 am: Business Retention and Expansion Strategies: Economic Gardening | Stephen Morris, Rian Omollo, OMAFRA, Guelph, ON
12:00 - 12:30 pm: Succession Planning | Meghan Ronson, Project Manager for the Legacy Leadership Lab (L3) at the Waterloo Institute for Social Innovation and Resilience
1:30 – 4:00 pm: Performance Evaluation | Brock Dickinson, Entrepreneur in Residence and an Adjunct Professor with the University of Waterloo, University of Waterloo
Geoff is an assistant director of the Economic Development Program and a lecturer in the Department of Economics. He's our resident entrepreneurship expert and continues to explore the principles and conditions that drive the ‘Creativity-Innovation-Entrepreneurship’ Continuum and the relationship with economic prosperity and culture. Geoff also works on personal and professional development and individual brand building.
Stephen Morris is the Team Lead with the Economic Development Resources Unit of the Ontario Ministry of Agriculture, Food and Rural Affairs. Previously, Economic Development Specialist and program lead for the Agriculture Economic Development, Business Retention and Expansion (BR+E), and the Community Immigrant Retention in Rural Ontario (CIRRO) programs. Prior to joining the Ontario Government, Stephen worked in economic development at the municipal level for the City of Brantford and Town of Oakville.
Meg Ronson is the Project Manager for the Legacy Leadership Lab (L3) at the Waterloo Institute for Social Innovation and Resilience. She is a business succession researcher and economic development professional, and specializes in community and stakeholder engagement and small business education. She has previously worked in Francophone community economic and social development at the provincial level, and has also worked in the private sector supporting small business succession in a variety of roles. Meg holds a Masters of Economic Development and Innovation at the University of Waterloo and a Certificate of Economics at Ryerson University and a Bachelor of Humanities at Carleton University.
Tara Vinodrai an Associate Professor and Director of the Master of Urban Innovation at the University of Toronto. Her research interests and expertise relate to innovation and technological change; economic development; creative and cultural industries; and local labour market dynamics. Her current projects examine the role of anchor firms and institutions in the digital economy; labour market dynamics in entrepreneurial eco-systems, and the emerging maker economy at the intersections of art, design, technology and manufacturing. She has provided advice to both large cities and smaller communities related to innovation, economic development and the creative economy.
Dan Friyia is the Executive Director of the CDC of Sault Ste. Marie. Previously, he was the General Manager of the Superior East Community Future Development Corporation for 23 years. He has been a long time instructor for the Economic Development Program, teaching many economic development professionals the basics of financial analysis for small business. He also teaches student of Algoma University's Community Economic and Social Development Program.
James Lynn is a Senior Investment Consultant with the Ontario Ministry of Tourism & Sport. James has nearly 20 years of experience working with Ontario's municipalities and regions to "make the case" that tourism is economic development. James also assists communities to help identify their tourism investment business cases for promotion to the investors and development companies.
Luanne Whitecrow is an Ojibway from the Seine River First Nation in Ontario. She graduated from the Toronto School of Business with diplomas in Micro Computer Business Applications, Network and Communications, and Office Administration. She has 10 years’ experience working within the Aboriginal community in the Greater Toronto Area, where she worked at the Aboriginal Business Resource Centre in marketing and promotion for the Toronto Aboriginal Business Association, its annual TABA Awards, and the Small Business Certificate Program.
Paul is the director of the Economic Development Program and a professor in the Faculty of Environment. His research focuses on building sustainable communities by creating win-win opportunities for the environment and economy. Paul combines his research background with direct experience engaging local representatives from communities across Canada and overseas to envision and build local capacity, vitality and sustainability.
Sarah Burch is an assistant professor in the Department of Geography and Environmental Management, University of Waterloo. She is a Coordinating Lead Author of the Earth System Governance project’s New Directions Initiative, which is creating the Science and Implementation Plan that will inform the research of an international network of more than 3,000 environmental governance scholars over the next 10 years. She was a Coordinating Lead Author in the Second Assessment Report on Climate Change in Cities and was a Contributing Author to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change(winner of the Nobel Peace Prize in 2007).
Brock is an Assistant Director of the Economic Development Program, and has worked in local economic development for 25 years. He is currently the Entrepreneur in Residence and an Adjunct Professor with the University of Waterloo. He was previously CEO of MDB Insight, Canada’s largest specialist economic development consultancy, where he worked with hundreds of communities across North America. Before this private sector role, Brock headed a number of provincial and municipal economic development agencies in both Ontario and Nova Scotia, and spent six years as a consultant with the United Nations, leading sustainable development projects in 30 countries.
A seasoned marketing and communications professional, Jenn Houtby-Ferguson, CMP CMM MATM is a sought after speaker and facilitator. Jenn’s skill set is a rare balance of executive level experience in hotels, non-profits, and destination marketing combined with a passion for learning and sharing. Jenn holds a Master of Arts in Tourism Management (MATM) through Royal Roads University, and is a doctoral candidate in the Doctor of Social Sciences Program at Royal Roads University. With focus on emergency preparedness and crisis communications, Jenn is keen to help industry be ready to prepare and respond. Jenn is pursuing doctoral research of the effect of disasters on destination reputation, how risk communications can help mitigate economic impact and support community recovery.
Starting his career selling bubble gum at pow wows at the age of nine, Jacob Crane describes himself as a lifelong entrepreneur who loves solving social problems. Coming to St. Paul’s from Tsuut'ina Nation in Alberta, the new Indigenous Entrepreneurship Program Manager brings two decades of experience and a passion for supporting Indigenous communities in Canada and the United States.
Most recently, Jacob has worked as the Executive Director for the SLC Air Protectors, a non-profit organization dedicated to serving Indigenous people in Utah. He also co-founded and runs a media production company called The Arrow’s Journey, which showcases the stories of successful small Indigenous youth-led businesses and non-profits across the United States. He has also been recognized with several awards and grants for his efforts in supporting Indigenous communities.
|EDAC members in good standing*||Non-EDAC members|
|Early bird||$1150 + applicable taxes||$1450 + applicable taxes|
|After May 17||$1295 + applicable taxes||$1595 + applicable taxes|
*EDAC member discount is for those who have paid their annual membership fee. Should your EDAC membership not be paid in full by the date of course/seminar registration, you will be responsible for paying the full (non-member) registration fee