COVID-19: Fallout & Repercussions


Date Location Registration fee Value
November 12, 2020 ONLINE $195 - $295 5


Start time 9:00pm EST End time 4:30pm EST

*Please be join by personal computer. 


Nine months into this pandemic, it is time to review and understand which businesses and industries are threatened and how uneven the impacts are. Physical distancing, travel restrictions and changing consumer patterns are causing disruptions, pivots and adaptation. National trends will be illustrated with the latest data. Special attention will be given to the restaurant and tourism industries. Cases will illustrate options. What are the best practices and how do you communicate programs and solutions to your community? Learn from specialists and share insights with colleagues. You are not alone in these challenging times


9:00 – 11:00 am: Nine Months In: Understanding which Businesses and Industries are Threatened by Covid-19 | Brock Dickinson, Entrepreneur-in-Residence, University of Waterloo

  • The impacts of physical distancing (theatres, restaurants, daycares, etc.)
  • The impacts of travel restrictions (tourism, conventions, transportation, etc.)
  • The impacts of consumer confidence (retail winners and losers, etc.)
  • Small group discussion

11:00 – 11:15 am: Break

11:15 am – 12:30 pm: Case Study: The Restaurant Sector

TBD, Canadian Restaurant Association

  • Understanding the state of the restaurant sector
  • Programs to support restaurant businesses
  • How local EDOs can support the restaurant sector 

12:30 – 1:30 pm: Lunch

1:30 – 2:30 pm:  Case Study: The Tourism Industry

TBD, Touirsm Industry Association of Canada

  • Understanding the state of the tourism sector
  • Programs to support tourism businesses
  • How local EDOs can support the tourism sector

2:30 – 2:40 pm: Break

2:40 – 3:30 pm: Policy and Practice: How Municipalities and Economic Development Agencies Should Prepare for the Next Stage of Pandemic Impacts | Dr. Trevin Stratton, Chief Economist, Canadian Chamber of Commerce

  • How local policy plays a role in our next Covid-19 responses
  • What local governments and local authorities can do to prepare for the next stage
  • What EDOs can do to help businesses in impacted sectors

3:30 – 3:40 pm: Break

3:40 – 4:30 pm: Communicating for the Next Phase: How EDOs can get the Message out about the Next Stage of the Pandemic | Jenn Houtby-Ferguson, CEO, Twist Consulting

  • Communicating in a time of Pandemic fatigue
  • How crisis communications evolve over time
  • Practical steps for communicating next steps to your community


Brock Dickinson

Brock Dickinson headshotBrock is an Assistant Director of the Economic Development Program, and has worked in local economic development for 25 years. He is currently the Entrepreneur in Residence and an Adjunct Professor with the University of Waterloo. He was previously CEO of MDB Insight, Canada’s largest specialist economic development consultancy, where he worked with hundreds of communities across North America. Before this private sector role, Brock headed a number of provincial and municipal economic development agencies in both Ontario and Nova Scotia, and spent six years as a consultant with the United Nations, leading sustainable development projects in 30 countries.

Trevin Stratton

Trevin StrattonTrevin Stratton is the Chief Economist with the Canadian Chamber of Commerce. As Chief Economist at the Canadian Chamber of Commerce, he helps develop national policy positions aimed at improving Canada’s economic performance and the competitiveness of Canadian business. Trevin is also an award-winning business economist, specializing in global and technological change. He helps organizations identify and manage opportunities arising from the trends that are reshaping industry and international business. 

Jenn Houtby-Ferguson

Jenn Houtby-FergusonA seasoned hospitality and tourism professional, Jenn Houtby-Ferguson, is a sought after speaker and facilitator. Jenn began her career with Vintage Hotels in Niagara, Ontario, moved west by way of the Yukon, ultimately landing in Nanaimo, Canada.  As Director of Sales & Marketing, Jenn spent five years at Vancouver Island’s largest resort property, growing both the Resort’s brand and revenues. Her skill set is a rare balance of executive level experience in hotels and destination marketing combined with an intimate knowledge of the tourism industry. Jenn has her Master of Arts in Tourism Management (MATM) through Royal Roads University, with a focus on crisis communications. A sessional instructor and frequent guest lecturer at Vancouver Island University, Jenn was a recipient of the  2015 Top 20 Under 40 Business & Community Achievement Awards for Vancouver Island.

Registration fees

Early bird $195 + HST
After Nov 5th $295 + HST