Craft Beer, Cool Beards and Snapchat Filters: How Millennials are Reshaping Economic Development

Date	Location	Registration fee	Value
May 30-31, 2019	Waterloo & Online	$595-$795*	7

Date	Start Time	End Time
May 30	9:00 am (registration at 8:30 am)	5:00 pm
May 31	9:00 am	5:00 pm

This two-day seminar explores how Millennials are redefining approaches to economic development. Learn how to leverage Millennials unique tastes and engagement style in your community. Topics include:

Can Craft Beer Save the Economy?
Hype vs. Hope: Can Millennials Bring a New Energy to Economic Development?
Snapchat, Instagram & Whatsapp: How Economic Development Marketing Must Evolve or Die
Digital Angst: Hyperconnectivity, Disconnected-ness and Community

This seminar is also available online. Please register then contact Sharon Jones indicating your preference for the online option.

Schedule

Thursday

8:30 am – 9:00 am Registration

9:00 am – 9:30 am Welcome and Introductions

Brock Dickinson, Entrepreneur-in-Residence, University of Waterloo

Introductions
Who are the Millennials?

9:30 am – 10:30 am Rise of the Millennials: Demographics, Workforce and Development

TBD

Cutting through the myths: what data tells us about millennials
Millennials in the workforce
Millennials as consumers

10:30 am – 11:00 am Break

11:00 am – 12:30 pm Economies on Tap: How the Craft Beer Industry Grew, Why it Still Offers Economic Opportunity, and What it Tells us About the Next Economy

Ken Scholtens, Manager of Business Development for Niagara Region, Craft Brewer, and author of British Columbia’s Craft Beer Marketing Strategy

Where did the craft beer revolution come from?
Are their still opportunities in this space?
What does the success of this industry tell us about other emerging sectors?

12:30 pm – 1:30 pm Lunch

1:30 pm – 5:00 pm The Rise of the Social Economy

Brendan Yorke, Vice-President of Strategy & Operations – Teach for Canada, Founder – Postcards for Progress

What are social enterprise and social innovation?
Why is social enterprise so important to Millennials?
How can we support social entrepreneurs?

Friday

9:00 am – 12:30 pm Millennials and Other Generations in the Workforce

Michelle Schurter, CEO & Founder – Millennial Strategist Inc.

How are Millennials changing the workplace?
How can companies attract and retain millennial talent?
How can economic developers support these companies?

12:30 pm – 1:30 pm Lunch

1:30 pm – 4:30 pm Millennials and Other Generations in the Community

Michelle Schurter, CEO & Founder – Millennial Strategist Inc.

How are millennials changing the community?
What do these changes mean for municipalities and municipal services?
What are the implications of these changes for economic development?

Registration fees

	EDAC Members in good standing*	Non-EDAC Members
Early Bird	$595 + HST	$695 + HST
After April 18	$695 + HST	$795 + HST

*EDAC member discount is for those who have paid their annual membership fee. Should your EDAC membership not be paid in full by the date of course/seminar registration, you will be responsible for paying the full (non-member) registration fee