Content marketing for economic developers: promoting your community

Content marketing seminar. Kingston. June 17, 2016.

Date	Location	Tuition	Economic Developers Association of Canada (EDAC) Point Value
June 17, 2016	Holiday Inn Waterfront, Kingston, ON	$195-$345	5

Whether you're attracting investors or keeping existing industry engaged, communicating your assets and success is pivotal to economic development. Come learn how to get the right information to the right person at the right time using Content Marketing. Facilitator Alysha Dominico, the Founder of Tangible Words, has been helping Ontario's economic developers seize the opportunities content marketing offers for the past four years.

In this full day, hands-on session, discover economic development best practices, top tips, case stories and everything you need to know about what it takes to get in the game. You'll leave knowing how to communicate better and more easily - with more effective use of your resources.

Schedule

Friday, June 17

8 a.m.- 9 a.m: Registration

9 a.m.- 10 a.m: Introduction to investment readiness and social media marketing
- Michelle Madden, Economic Development Program
- Summary of Investment Readiness (Toronto) and Social Media (Stratford) seminars
10 a.m.-12:30 p.m: Content marketing foundations
- Alysha Dominico, Founder, Tangible Words
  - Proof you can attract investors and build relationships with content marketing
  - How to make content marketing work successfully for you
12:30 p.m- 1:30 p.m: Lunch

1:30 p.m. -4:30 p.m: Putting theory into practice
- Alysha Dominico, Founder, Tangible Words
  - Workshop: Putting theory into practice for Economic Development
  - Sharing economic development examples - working through obstacles
  - Wrap up session

Speaker

Alysha Dominico

Founder, Tangible Words, Bancroft, ON

Alysha Dominico Alysha is the founder and operations manager of Tangible Words, a content marketing and copywriting firm based in Bancroft, ON.

With over ten years of writing, editing, and copywriting experience, Alysha helps SMEs, non-profit corporations and government departments across Australia and Canada strategically communicate with their audience in more [Tangible] words.

Starting her professional life as a literacy expert and senior English teacher, Alysha has many years' experience: understanding how people read; leading teams; editing ideas and getting strategic communication and marketing projects off the ground.