|Date||Location||Tuition||Economic Developers Association of Canada (EDAC) Point Value|
|June 12, 2015||Kingston, ON||
Tourism is an important contributor to economic sustainability in many communities. This seminar will build on the foundations laid during Year two (not a pre-requisite) and share the latest developments in the sector. Richard Innes of Brain Trust Marketing and Communications will open the seminar with an insightful session on taking your destination to the next level. The afternoon will feature sessions designed to deepen your knowledge on visitor markets, packaging, and destination marketing in a digital age.
Kingston Banquet & Convention Centre, 33 Benson Street, Kingston, ON
June 12, 2015
- 8 a.m. -9 a.m: Registration
- 9 a.m. -12 p.m: Tourism trends and positioning your community
- The latest trends in tourism development and marketing
- Strategic planning and product development
- Branding and positioning
Richard Innes, president, Brain Trust Marketing & Communications
- 1 p.m -2 p.m: Understanding visitor markets
- Who is visiting Ontario?
- What different segments want
- Finding your niche
Ronald Holgerson, president & CEO, Ontario Tourism Marketing Partnership Corporation
- 2 p.m. -3 p.m: Tourism Packaging: Getting the most out of your assets
- Collaborating with local operators and other partners to combine relevant products and services
- Building experiences
- The logistics of packaging: Ottawa Tourism's e-commerce platform
Karen Squires, Vice President, Marketing, Ottawa Tourism
- 3:30 p.m. -4:30 p.m: E-marketing for tourism
- Social media for destination marketing
- Reputation and branding in a digital age
Dan Taylor, Principal, Dan Taylor Consulting
President & CEO, Ontario Tourism Marketing Partnership Corporation, Toronto, ON
Ronald Holgerson joined the Ontario Tourism Marketing Partnership Corporation (OTMPC) in July 2011. In his role as president and CEO, he oversees the marketing of Ontario as a tourism destination provincially, nationally and internationally and works closely with the Ontario tourism industry to build successful marketing partnerships. Ronald has championed consumer oriented marketing through trip motivation, enhanced partnership programs, led internal organizational transformation, renewed OTMPC advisory committees and positioned Ontario, the United States and China as priority tourism source markets. Emphasizing growth in visitor expenditures, he also ensured OTMPC invested in market research and revitalization of the OTMPC tourism consumer information system.
Previously, Mr. Holgerson provided marketing and communications expertise to Ryerson University’s Centre for Urban Energy (CUE), University of Ontario Institute of Technology (UOIT), Canadian Dance Assembly, and the College and University Consortium Council (CUCC). Mr. Holgerson earlier was vice president, advancement and public affairs for Mohawk College and executive director of marketing and communications at Sheridan College. Earlier he held director positions with Saskatchewan Arts, Cultural Industries and Multiculturalism, Canadian Heritage and the Canada Council for the Arts in Ottawa. After completing his master of Arts at the University of Alberta, Mr. Holgerson was a promotions/merchandising executive with The Bay in Edmonton and Montreal, and a dancer, choreographer, arts manager, and actor.
Principal, Dan Taylor Consulting, Picton, ON
Dan’s mission is to help his clients maximize their marketing effectiveness while minimizing the costs and time required to do so. He does this by leveraging existing digital assets such as web-sites as a basis from which to generate increased business and stronger business relationships.
Dan serves small and medium size enterprises, economic development and tourism destination marketing clients. He has 15 years of private sector marketing experience, working at global and entrepreneurial advertising and marketing agencies serving fortune 500 clients in a client services role. He spent the past 14 years as an eEconomic development officer for Prince Edward County and President and CEO of Peterborough economic development.
Dan has successfully applied his private sector marketing skills to focus on delivering innovative tourism and economic development successes for the communities he has worked for. He has partnered with and shared his work with many communities as a collaborator and public speaker and is honoured that his work has influence others in the field.
He recently launched a boutique marketing and economic development agency focused on delivering against his mission.
His primary focus it to help clients leverage their website and other digital assets to more cost effectively generate leads, build & manage business relationships, save time via automation and track results to gain insight and improve ongoing efforts. Dan believes in taking an integrated marketing approach, in which the sum of the parts becomes greater than the whole. Dan offers a suite of creative and innovative services to help his clients achieve their goals.
|EDAC members||Non-EDAC members|
|After May 1||$245||$295|