This half-day workshop builds on participants’ own previous experiences with the media to provide attendees with practical tools to enhance their capacity to turn media interview requests into education or advocacy opportunities.
Shari Graydon of Informed Opinions will facilitate the workshops alongside Waterloo's media relations team.
This allows them to:
- Understand how reporters, columnists and talk show hosts operate;
- Prepare for and feel comfortable in interviews (print and broadcast, friendly or hostile, long or short, live and taped);
- Exercise more control in interviews by bridging from asked questions to important issues, and by introducing more nuanced context;
- Translate abstract issues into concrete examples, memorable messages and compelling stories;
- Practice the above techniques in the safe and supportive environment of taped mock interviews; and
- Adapt their approach after viewing and discussing their own and others’ practice interviews.
A week before the workshop, we will circulate an online survey soliciting feedback from participants about their previous media interview experiences and fears about, likely topic areas, recent news stories that are relevant to their expertise, and desired learning outcomes, to help us tailor the session to their needs.
About Informed Opinions
Informed Opinions is a non-profit initiative that trains and supports women in making their ideas more accessible and increasing their impact. Their goals are to bridge the gender gap in public commentary and enhance the quality of public discourse by expanding the diversity of perspectives that inform Canada’s policies and priorities.
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Waterloo, ON N2L 3G1