Date: Thursday, January 14, 2025 12:00 pm - 1:30 pm
Location: United College Room UTD 164 (GreenHouse room)
Description:
Today, academics are expected to be able to effectively communicate not only with other students and researchers, but also with the intended users of their research. This can be achieved through various written formats such as newsletter articles, editorials, posters, and blogs.
In this session, you will gain practical tips for communicating complex scientific concepts to an informed audience. You will learn how to identify your audience, develop engaging and impactful messages that spark interest and enthusiasm, and use plain language to enhance the accessibility and readability of your work.
Guest speaker:
Emma Dunn, Writing and Communication Advisor, Writing and Communication Centre
Learning objectives:
- Learn to write according to your purpose
- Identify and learn how to target potential audiences for your message
- Craft impactful and interesting messages that will resonate with your audience based on their needs
- Avoid elements that reduce clarity (e.g., abstractions, long subjects, using the passive voice, etc.)
- Recognize and eliminate jargon and acronyms in your writing
- Get tips for effective article writing including how to write catchy headlines, using appropriate tenses, and finishing with a strong conclusion