Building a startup, venture, or applied project often means making decisions with incomplete information. This practical working session will help participants identify real market signals before spending months on the wrong customer, pricing, message, or channel.
The session is designed for founders, graduate students, startup operators, and project builders interested in entrepreneurship, innovation, commercialization, and applied decision-making. Participants will learn how to recognize common decision traps, separate real market signals from polite feedback, and think more clearly about what to test before building, selling, or scaling further.
The session is led by Vivian Wang, an MBET graduate student at the Conrad School of Entrepreneurship and Business and a third-time founder. The content draws on her experience across early-stage venture building, founder support, and marketing/growth strategy work connected to over CAD 50M in brand and media investment decisions.
This student-led in-person session will take place at the University of Waterloo as part of Toronto Tech Week.