Brandon Ralph (BSc and MA in Psychology) was a PhD candidate in the Cognitive Neuroscience division of the Psychology Department at the University of Waterloo. His primary areas of expertise are visual processing and attention. To date, his research has focused on how students engage with various forms of media in everyday life, and what these media-use tendencies mean in terms of underlying mechanisms of attention. One of his current research interests involve constructing cognitive profiles of different types of gamers, and linking these profiles with differences in user experience, cognition, and behaviour. Brandon is also interested in using theories of attention, engagement and motivation to drive both cognitive and behavioural changes in real-world settings.