The Games Institute presents the next of a series of "Brown Bag Seminars" on November 17th, 2016. The GI is located in EC-1, and these events are open to all members of the University of Waterloo.
Presenter: Andrew Kope
Title: Sounds cool, but will it make money? Success Factors in Free-to-Play Games
Abstract: From AAA studios to Indie devs, the free-to-play (F2P) model has become a big player in the gaming market. In this talk, I will discuss how relationships between user engagement vs. user monetization and paid user acquisition vs. organic/viral growth work together to impact the financial performance of F2P games. In particular, I will present a simplified model for predicting the commercial success of a F2P game based on its genre, creative content, game mechanics, and advertising strategy.
Date: November 17th, 2016
Time: 12:00pm - 1:00pm
Where: The Games Institute, EC1, Room 1331
12:00 - 12:45pm – Speaker's Presentation
12:45pm - 1:00pm – Questions and Discussion
Biography of the Guest Speaker:
Andrew Kope graduated with an Honors Degree in Psychology and a Master's Degree in Computer Science. Since graduating, he has spent 2 years working as a data scientist at Big Blue Bubble, an indie mobile game studio headquartered in London, Ontario.
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