Save the Date! - GI Brown Bag Series - Andrew KopeExport this event to calendar

Thursday, November 17, 2016 — 12:00 PM to 1:00 PM EST

Large Games Institute Brown Bag logoThe Games Institute presents the next of a series of "Brown Bag Seminars" on November 17th, 2016. The GI is located in EC-1, and these events are open to all members of the University of Waterloo. 

Presenter: Andrew Kope

Title: Sounds cool, but will it make money? Success Factors in Free-to-Play Games

<--break->Abstract: From AAA studios to Indie devs, the free-to-play (F2P) model has become a big player in the gaming market. In this talk, I will discuss how relationships between user engagement vs. user monetization and paid user acquisition vs. organic/viral growth work together to impact the financial performance of F2P games. In particular, I will present a simplified model for predicting the commercial success of a F2P game based on its genre, creative content, game mechanics, and advertising strategy.

Date: November 17th, 2016

Time: 12:00pm - 1:00pm
Where: The Games Institute, EC1, Room 1331

Agenda:

12:00 - 12:45pm – Speaker's Presentation
12:45pm - 1:00pm – Questions and Discussion

Biography of the Guest Speaker:

Andrew Kope graduated with an Honors Degree in Psychology and a Master's Degree in Computer Science. Since graduating, he has spent 2 years working as a data scientist at Big Blue Bubble, an indie mobile game studio headquartered in London, Ontario.

Cost 
Free
Location 
Games Institute (EC1, formerly known as BB1)

175 Columbia Street West

Waterloo, ON N2L5Z5
Canada

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