The Games Institute presents the next of a series of "Brown Bag Seminars" on November 24th, 2016. The GI is located in EC-1, and these events are open to all members of the University of Waterloo.
Presenter: Dr. David B. Nieborg
Title: Crushed by Candy: The political economy of free-to-play
Abstract: Candy Crush, Pokemon Go, and Clash of Clans are put forward as great successes in the burgeoning app economy. For the great majority of mobile game developers, however, it is increasingly hard to aggregate players and generate revenue. This talk offers an insight into the challenges associated with the economics of mobile platforms and raises questions about the sustainability of the free-to-play business model.
Date: November 24th, 2016
Time: 12:00pm - 1:00pm
Where: The Games Institute, EC1, Room 1331
12:00 - 12:45pm – Speaker's Presentation
12:45pm - 1:00pm – Questions and Discussion
Biography of the Guest Speaker:
Dr. David B. Nieborg is an assistant professor of Media Studies at the University of Toronto. He holds a PhD in Media Studies from the University of Amsterdam and has published widely on the political economy of the game industry, platform companies, and games journalism. He is closely working together with scholars in Canada, Germany, the US, the Netherlands, and Hong Kong on a research project titled App Studies that connects app economics, app advertising, app imperialism, and methodological innovation. Next to co-founding an award-winning game company, he was affiliated from 2013-2016 as a postdoctoral research fellow with MIT, the University of Amsterdam, and the Chinese University of Hong Kong. In addition to academic outlets such as New Media & Society, Social Media + Society, and the European Journal for Cultural Studies, his research and writing has been featured in various Dutch TV and radio-shows, newspapers and magazines. For more information please visit: http://www.gamespace.nl.
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