Gustavo Tondello is a Ph.D. student at the University of Waterloo under supervision of Dr. Lennart Nacke and Dr. Daniel Vogel and researcher at the HCI Games Group and the Games Institute. His main interests include gamification and games for health and learning. His research focuses on the design and personalization of gameful applications. He earned his M.Sc. in Computer Science and his B.Sc. in Information Systems from the Federal University of Santa Catarina (UFSC), Brazil. His recent publications include works on player and user motivations in games and gameful applications, as well as frameworks and approaches to designing personalized gameful applications and serious games. He periodically blogs about gamification for the HCI Games Group, the ACM XRDS magazine, and on his personal blog, Gameful Bits. Before coming to Canada, Gustavo worked for several years as a Software Engineer in Brazil. Gustavo is also a Logosophy researcher affiliated to the Logosophical Foundation of Brazil and North America.