Teaching Assistant, Lecturer, Management Sciences

Muhammad Umair Shah is a faculty member in the Department of Management Sciences, Faculty of Engineering at the University of Waterloo. He pursues research in human-computer interaction, application of stakeholder theory in technology realm, and ethics of UX design.

He investigates the impacts of various emotional and sensory factors on usage patterns of multiplayer online battle arena games. He is also interested in learning about the intentions that alter usage behaviour and advertising value of mobile video games.

Contact Information

Email: mushah@uwaterloo.ca

Phone: 519-888-4567 x38789

Location: CPH 4305

Umair's Management Sciences Profile

Selected/Recent Publications

  • Shah, M. U., and Guild, P. D. How ICT-Sector Firms are Perceived to Respond to Business-Stakeholder Engagement Models. In Academy of Management Proceedings (Vol. 2016, No. 1, p. 16268). Academy of Management. (Accepted in 2016)
  • Shah, M.U., and Guild, P.D. Toward an Understanding of Firms Creating Value for Stakeholders: Using the Repertory Grid Technique for Exploring Differences among ICT-Sector Firms at Various Organizational Life Cycle Stages. In Winter, D., Cummins, P., Procter, H., and Reed, Nick. (Eds.) Personal Construct Psychology at 60: Past, Present and Future (pp. 359-389). Cambridge Scholars Publishing. (Accepted in 2016)
  • Shah, M.U., and Guild, P.D. Toward a Value Proposition of 'Digital Opportunity Trust'. In Personal Construct Psychology Congress. Concordia University, Montreal, Canada. (Accepted in 2017)
University of Waterloo

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