Assistant Professor, Organization and Human Behaviour

Will Zhao, PhD is an assistant professor of Organization and Human Behaviour at the Stratford School of Interaction Design and Business. He received his Ph.D. from the French Grande Ecole Emlyon Business School and pursued his postdoctoral research at Stanford University as a SCANCOR scholar. An interdisciplinary researcher, Will is keenly interested in multimodal analysis, utilizing qualitative, quantitative, and machine learning-based approaches.  At the Games Institute, he primarily conducts and leads research projects in two streams. The first focuses on innovation and innovators, including organizations, groups, and individuals, within the games industry and, more broadly, creative industries. The second stream explores the organizational and educational implications of gamification. Will's work has been published in business, education, engineering, and interdisciplinary journals.

University of Waterloo

Profiles by type