GEDI Exchange

Member profile: Sweatheart

Sweatheart Product Image

Sweatheart is a company aiming to provide equipment solutions that make it easy to build active living into a person's modern lifestyle.

In a short pitch, how would you describe Sweatheart’s offerings (products and sevices)? What makes it innovative? What industry sectors and/or customers are you focused on?

Sweatheart's first product, Pinekōn, is a portable tool that dries and kills bacteria, without the use of chemicals or water, through a proprietary air intake and UV light system. Unlike current competitors that focus on either drying or cleaning, Pinekōn does both, while also remaining portable. Pinekōn has many applications, but our research indicates that our product-market fit will occur in the sports and fitness space. Furthermore, the co-founders both have extensive experience as athletes, and working professionals in this space.

Providing more detail, what is the value proposition of Sweatheart's offerings? Examples could include the underlying technology, new capabilities, cost reduction, risk reduction, improved performance, new business model, etc.

Sweatheart's vision is to create a world that understands and pursues the perfect active life balance. The founders understand the challenges of living an active life, and the goal is to shift the paradigm one product at a time. Success to us means building products that will enable new ways for people to be active and reduce barriers to entry through technology and innovation. By utilizing technology and design innovation we will make it easier to live an active lifestyle through products that enable you to sweat more and worry less.

What is Sweatheart's biggest achievement/success story to date?

To date our biggest achievement is gaining a follow-up meeting with a pre-seed angel investor. These individuals are extremely knowledgeable in the fitness and health industry and were very excited about the Pinekōn product.

What does the future hold for Sweatheart?

Sweatheart has big plans for the future. Beyond the launch of the initial Pinekōn tool, we have several additional products utilizing similar technology to tackle different markets in both the consumer and commercial space. After the development and release of the full Pinekōn product line, we have additional products that will focus on making fitness more accessible for busy individuals. We aim to become a global leader in the fitness technology industry.

What is Sweatheart's connection to the University of Waterloo?

Stuart and Taylor met in 2019 upon joining the Master's of Business, Entrepreneurship and Technology (MBET) program at the University of Waterloo. It was through this program that the vision and research was conducted for Sweatheart and without the University of Waterloo, Stuart and Taylor likely would not have met.

Why did you decide to join the GEDI Exchange? What are you looking for? What do you want to get out of it?

We decided to join the GEDI Exchange because it represents exactly what Stuart and Taylor love about the University of Waterloo ecosystem, namely, it’s support for innovation and the start-up community. We are looking to make meaningful connections in the manufacturing and marketing spaces while also looking for strategic partnerships in the health and fitness space. We are hoping to meet like-minded people who are also on their start-up journey. We know that there will be trials and tribulations and we are hoping that GEDI Exchange will enable us to succeed by allowing us to share our experiences with other founders.