Introducing IMPACT coffee – Equity Brewed into Every Cup

Starting March 9, 2020, UW Food Services will sell IMPACT coffee in various locations, with proceeds from each cup going to University of Waterloo’s HeForShe campaign.

To support and advance the University of Waterloo’s gender equity goals, UW Food Services will donate a portion of every cup and bag of IMPACT sold to the HeForShe campaign. IMPACT is small-batch roasted at Baden Coffee Company using Peruvian coffee beans sourced through Café Femenino, an ethical sourcing model committed to ending the cycle of poverty impacting women-identified coffee farmers. From farm to your coffee cup, IMPACT is an organic, Fair-Trade certified coffee sourced with a gender-equity framework.

Campus locations where IMPACT coffee is sold:

  • Browsers, DP
  • CEIT Cafe, EIT
  • Eye Opener, OPT
  • LA Cafe, HH
  • South Side Marketplace, SCH
  • Mudie's, V1
  • The Market, CMH (UWP)

IMPACT CoffeeIMPACT coffee features aromatic notes of caramel and freshly baked bread, with subtle hints of granola and dark chocolate in the flavour.  Pleasant acidity and full bodied, from the Northern Highlands of Peru.

HeForShe and University of Waterloo

HeForShe is a global movement to engage men and boys in removing the social and cultural barriers that prevent women and girls from achieving their potential, and together positively reshaping society. UN Women, the United Nations entity for gender equality and the empowerment of women, created the initiative that was launched by UN Women Global Goodwill Ambassador Emma Watson and UN Secretary-General Ban Ki-moon in September 2014. The University of Waterloo has been an active global leader and supporter of HeForShe since 2015, and as part of our ongoing commitment, we work hard to ensure equity goals are embedded into the daily fabric of our institution.

UW Food Services and Baden Coffee Company

UW Food Services is committed to advancing the goals of the University of Waterloo and HeForShe.  UW Food Services prioritizes serving local, sustainable, high quality made-from scratch food created by Red Seal Certified chefs and cooks.  In 2019, UW Food Services proudly participated in achieving the goal of becoming a Fair Trade certified campus, in partnership with the Sustainability Office and student groups. Director Lee Elkas notes, “We are proud to contribute to HeForShe in advancing gender equity goals through a special partnership with Baden.  We hope everyone will enjoy a cup of IMPACT coffee and feel good contributing to such a worthy cause.”

Baden Coffee has been served on the Waterloo campus since 2000.  Opening its doors in 1997 in Baden, Ontario, the family run business is committed to serving superior, high quality coffee roasted daily for the freshest coffee taste. Because of their ability to roast small batches, they can customize roasts to the specific need of the clientele.  UW Food Services and Baden worked closely in selecting the roast, make and kind of bean brewed into IMPACT coffee.

As a way to ensure the long-term sustainability of the HeForShe movement at University of Waterloo, we are proud to introduce IMPACT, a project to support institutional equity goals, while making positive international impact. IMPACT is an innovative partnership between the University of Waterloo and local coffee purveyor, Baden Coffee Company.


Look for IMPACT coffee starting March 9, 2020 at various UW Food Services locations, with proceeds from each cup going to University of Waterloo’s HeForShe campaign.

Last updated: March 06, 2020