@article{751, author = {Clare Mitchell}, title = {Entrepreneurialism, Commodification and Creative Destruction: A Model of Post-modern Community Development}, abstract = {

The article provides a discussion about the forces at work in the \‘destruction of the rural idyll,\’ and provides a model to describe this process. Mitchell begins the discussion by introducing three concepts: entrepreneurialism, commodification and creative destruction. She argues that these concepts have begun to appear frequently in planning literature, and for good reason \– they can be used to detail change in urban and rural communities. As she puts it, the terms can be used to \“explain developments which are occurring in a specific type of non-metropolitan locality, the heritage shopping village\” (Mitchell, 1998, p. 273). A heritage shopping village is defined as a place in which individuals \– usually urbanites \– seek to escape urban life and experience the idyllic countryside. The countryside is often perceived with \‘romantic sensibilities\’ as a carefree haven (Park \& Coppack, 1994).

}, year = {1998}, journal = {Journal of Rural Studies}, volume = {14}, chapter = {273-286}, }