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What is Maximize Potential?


Maximize Potential is a certificate program that offers sessions in residence from six unique pillars. Each pillar emphasizes skill development, resources, or knowledge sharing to help residents get the most out of their first-year experience. To complete the program and earn a certificate you must attend one session from each pillar. These pillars are:

  • Community Living
  • Health and Wellness
  • Professional Development 
  • Diversity and Inclusivity 
  • Academic Development
  • Personal Development

Why should I get involved?


Maximize Potential is a great opportunity for residents who are looking for an opportunity to learn more about the university experience, develop academic skills and self-care strategies, or engage with different ideas and meet like-minded peers in residence. The Maximize Potential Certificate program is also a fantastic experience for students who are thinking about getting involved in Housing's upper year leadership opportunities such as becoming a Don, a Peer Leader, or a Front Desk Assistant.



You can also download the Maximize Potential Calendar - Winter 2019

Contact us

If you have questions, please email us at, or talk to your Don. Looking forward to seeing you there!

Follow us on social media and stay connected:
Like us on Facebook
Follow us on Instagram: @uwmaximizepotential
Add us on Snapchat: uwmaxpot


Jessica Lang Residence Student Leadership Award


The Jessica Lang award is a $500 prize awarded annually to a student who has lived in a Waterloo Residences community during the current academic year. The student has taken an active interest in their personal and professional development through completion of the Maximize Potential certificate program. The recipient draws on the skills and experiences gained through the certificate program to enhance their leadership potential.

Fall 2018

Download the Maximize Potential Calendar - Fall 2018 

Where can I get more information?

Any questions can be directed via email to

A Maximize Potential management team member will get back to you shortly!