Information for

Maximize Potential Certificate Program

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What is Maximize Potential?


Maximize Potential is a certificate program that offers sessions in residence from six unique pillars. Each pillar emphasizes skill development, resources, or knowledge sharing to help residents get the most out of their first-year experience. To complete the program and earn a certificate you must attend one session from each pillar. These pillars are:

  • Community Living
  • Health and Wellness
  • Professional Development 
  • Diversity and Inclusivity 
  • Academic Development
  • Personal Development

Why should I get involved?


Maximize Potential is a great opportunity for residents who are looking for an opportunity to learn more about the university experience, develop academic skills and self-care strategies, or engage with different ideas and meet like-minded peers in residence. The Maximize Potential Certificate program is also a fantastic experience for students who are thinking about getting involved in Housing's upper year leadership opportunities such as becoming a Don, a Peer Leader, or a Front Desk Assistant.


Check out the Maximize Potential Calendar - Winter 2017 (PDF) for more details.

CLV and UWP - Sessions are limited in these residences, but remember that all residents are welcome to attend sessions in any residence building. Reach out to your Don to ask them to bring Maximize Potential to your community!

Contact us

If you have any questions, feel free to contact us or talk to your Don. Looking forward to seeing you there!

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Jessica Lang Residence Student Leadership Award


The Jessica Lang award is a $500 prize awarded annually to a student who has lived in a Waterloo Residences community during the current academic year. The student has taken an active interest in their personal and professional development through completion of the Maximize Potential certificate program. The recipient draws on the skills and experiences gained through the certificate program to enhance their leadership potential.

Winter 2017

Download the Maximize Potential Calendar - Winter 2017 (PDF)

Where can I get more information?

Any questions can be directed via email to

A Maximize Potential management team member will get back to you shortly!