HUB for Sustainability Integration
The Hub for Sustainability Integration is a collaborative ecosystem bringing together the Student Consultancy, Sustainability Business Council and Professional Development initiatives under a shared purpose: to embed sustainability into every business decision across industries, organizations, and geographies.
Jointly led by the School of Accounting and Finance (SAF) and the School of Environment, Enterprise and Development (SEED), the Hub bridges academia and practice to advance the University of Waterloo's vision of becoming a global leader in sustainability integration.
The Student Consultancy course is a cornerstone of this initiative, providing experiential learning opportunities, networking, and mentoring for students to build skills in business, consulting and sustainability. In doing so, it also serves as a vital resource for Canadian organizations seeking to embed sustainability into their operations and long-term strategy.
Associate Director
Claire Purvis
The HUB’s Associate Director provides strategic guidance and industry insight to support the integration of sustainability into business education and practice. Drawing on extensive professional experience, the Associate Director mentors students, advises on project development within the Student Consultancy, and strengthens connections between academia and industry. This role helps ensure the HUB remains aligned with real-world sustainability challenges and opportunities facing organizations today.
News
Hockey Hall of Fame inductee Danièle Sauvageau to deliver keynote at the Hub for Sustainability Integration Conference
Trailblazing coach and executive Danièle Sauvageau will deliver a keynote at the Hub for Sustainability Integration Conference this October.
Learn how Sauvageau’s groundbreaking leadership in sport connects to sustainable development, and don’t miss her inspiring session on leading with resilience, integrity, and purpose.
How carbon pricing influences behaviour in the housing market
Dr. Tingting Wu shares research showing the effect of carbon pricing on the behaviour of home buyers and sellers — shaping their awareness, attitudes and decision-making in the real estate market.
Investors are more likely to opt for green labels over financial returns — fueling greenwashing concerns
Researcher from the School of Accounting and Finance cautions that clear regulatory oversight is needed to protect investors.
The topic of sustainability is becoming increasingly popular in the investment world with sustainable investing creating a large global impact. This significant shift lead the School of Accounting and Finance's (SAF) Dr. Adam Vitalis and his co-authors to research how green labels attract investors to certain projects which can open the door to greenwashing.