Qualtrics Online Surveys

This service is provided by means of Qualtrics Insight Platform - a powerful enterprise-class survey system. 

Guidelines for use

The use of Qualtrics is restriced to academic or research purposes. Qualtrics may be used by all University of Waterloo employees and students. Commercial use of Qualtrics is prohibited and includes, without limitation, the use on behalf of other institutions or entities for compensation.

Before considering a non academic survey, please consult with Institutional Analysis and Planning (IAP).

Users of Qualtrics Online Surveys must:

  • Ensure copyright and other legal compliance
  • Ensure consistency with University policy, guidelines and best practices. 
  • Ensure their surveys are in compliance with applicable accessibility requirements and legislation. 
    • Survey developers should note that some Qualtrics question types do not meet common accessibility requirements. Qualtrics includes a tool that survey developers can use to check their survey for possible accessibility issues.
  • Ensure compliance with Qualtrics terms of service.
Features include
  • Create questionnaires from scratch or use pre-made questionnaires.
  • Edit questionnaires by selecting from a vast library of question types and response options.
  • Incorporate skip patterns and other types of logic.
  • Provide anonymous links or send emails with unique links for each respondent for tracking and sending reminder emails.
  • Produce and edit reports with tables and graphs that can be exported in PowerPoint, Word, Excel, or PDF formats.
  • Download data to Excel or SPSS for additional analysis.
  • Data is stored in a Canadian data centre and backed up in Canada.
  • File upload add-on that allows respondents to upload files with their survey responses.

Who can use this service:

  • Faculty
  • Staff
  • Current students
    • Current undergraduate students
    • Current graduate students

How to request this service:

To create your UWaterloo Qualtrics account:

  1. Go to https://uwaterloo.qualtrics.com  
  2. Log in with your username@uwaterloo.ca and your WatIAM password
  3. Select ‘I don’t have a Qualtrics account’ (there is a legal notice you will need to accept to continue)
  4. Set the correct time zone for your Qualtrics account:
    1. Profile (icon-top right corner ) -> Account Settings -> User Settings -Change Time Zone ->select “(GMT -05:00) Eastern time (US & Canada)

Support for this service:

Support for this service is available directly from Qualtrics.

To access Qualtrics support:

  1. When accessing the "contact support" option in any of Qualtrics support pages, you will need to login with your organizational id:
    1. Click on the 'SSO sign in'
    2. Select 'uwaterloo' for the institution and you will be taken to Qualtrics support

Qualtrics support options

  • Qualtrics support centre has frequently asked questions, chat, email, and phone contacts
  • Qualtrics support pages for extensive online documentation and access to webinars
  • Qualtrics support form in the Help tab for logged-in users
  • Qualtrics Research Services will help you customize a research solution (including survey design, data analysis, participant recruitment and reporting). Contact Gideon Carter at Qualtrics (gideonc@qualtrics.com).

Account support

For problems with accounts, please contact IST Qualtrics support


No charge

Training and documentation:

Users seeking training are encouraged to attend the Qualtrics Live Training Webinars and refer to the Qualtrics support pages.

Additional Resource:

The Survey Research Centre (SRC) offers Qualtrics for-fee programming and data collection services to University of Waterloo faculty, staff and graduate students. Unfortunately, as a small cost-recovery centre, the SRC does not have the resources to provide free programming help.