ceri nelmes uwaterloo marketing and communications
(519) 888-4567 x 40255
Location: 
E5 3107

Digital marketing strategist for 20+ years. Skilled in cross-channel strategy and execution with a focus on traffic growth, conversion, and new  acquisitions. Expertise managing, developing and growing business channels. Technology background with advanced UX, SEM, advanced SEO skills, email marketing, mobile marketing and end-to-end site development. Content marketing strategist and social media evangelist. Former Journalist working as a newscaster/reporter and Managing Editor for one of the largest North American website publishers.

Ceri joined MME, in January 2020, from industry where she provided advanced (Search Engine Optimization) SEO and digital strategy to major brands, Universities, and not-for-profits. In 2010, she established a strategic marketing department and created the first rental textbook program at University of Toronto.

Expertise

  • Digital Strategy & Tactical Execution
  • eCommerce
  • SEM - Certified Google Adwords Specialist
  • Advanced Analytics
  • Advanced Technical SEO (on page/off page)
  • SEO Architecture
  • Demand Generation
  • Local Search
  • Schema.org
  • Content Strategy & Creation (SEO & User)
  • Content Dissemination
  • Editorial Calendars/ Promotional Calendars
  • New Website Builds
  • Website Migrations
  • Campaign Creation & Management
  • Social Media: Paid & Organic
  • Advanced Targeting
  • Programmatic Media Planning/Buying
  • Mobile Strategy & Apps
  • Affiliate Marketing
  • Design & Development
  • Wireframes/UX/Testing
  • Online Lead Generation
  • Website Monetization Strategies
  • Blogs & Blogging
  • Email Marketing
  • Press Releases
  • Webinars, Whitepapers, Video
Group(s): 
Administrative staff