Audika, a global hearing care retailer announced the worldwide launch of an International Campaign for Better Hearing. This stems from a Canadian initiative started in 2014, which offers individuals over 60 years of age a free hearing test and makes hearing aids accessible to those who may not be able to afford them. The World Health Organization approximated that one-third of the world’s population over age 65 is affected by disabling hearing loss. Along with providing free hearing tests and access to hearing aids, the campaign aims to educate people about the consequences of leaving hearing loss untreated. Many studies have shown that there is a link between hearing loss and psychological and cognitive disorders, including cognitive decline, depression, disability, and dementia. With early detection of hearing loss, we can prevent the adverse consequences, and improve quality of life for those with hearing loss and their surrounding support system. “You cannot underestimate the far-reaching impact of hearing loss on an individual's life - being able to provide hearing aids to those in need is a win for everyone," says Gino Chouinard, President of Hearing Life, the creators of Test your Ears at 60 Years.
SOURCE: Newswire: https://www.newswire.ca/news-releases/canadian-initiative-designed-to-improve-hearing-goes-global-674708703.html
DATE RETRIEVED: February 22, 2018