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Expert Advisory – Plain packaging for cigarettes/regulating vaping

Wednesday, May 16, 2018

The government has passed changes to the country's tobacco laws that will give Health Canada the power to mandate plain packaging for cigarettes. Legislation has also been passed that will formally legalize, and heavily regulate vaping. 

The University of Waterloo has experts available to speak on plain packaging for cigarettes and vaping. 

David Hammond – Public health and health systems 

Hammond is a Professor and Canadian Institutes of Health ResearchChair in Applied Public Health at the University of Waterloo. Professor Hammond is one of the leading experts on plain packaging. He has served as an Expert Witness in legal challenges to plain packaging regulation in Australia and the United Kingdom, and is the most published author in the field.

“Canada will join a growing list of countries to restrict marketing on tobacco packages. Plain packaging removes one of the most important remaining marketing channels available to the industry and represents the culmination of more than 50 years of tobacco marketing restrictions in Canada.

“The vaping regulations will fundamentally alter the e-cigarette market in Canada. The new regulations will provide greater opportunities to educate Canadians about harm reduction and potential risk of e-cigarettes. The regulations will also permit substantial opportunities for mass media advertising and international e-cigarette brands and products.”

—David Hammond 

Geoffrey Fong – Psychology 

Professor Fong is a global authority on tobacco use and tobacco control policies. He is the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation Project (the ITC Project), a research program across 29 countries covering over two-thirds of the world's tobacco users, which is evaluating tobacco control policies including plain packaging, and the impact of regulations on vaping products such as e-cigarettes.

“Canada's new plain packaging regulation eliminates an increasingly important strategy of the tobacco industry to make its harmful products attractive to smokers and non-smokers, especially youth and young adults.

“Canada is taking a reasonable approach to legalizing and regulating vaping products with nicotine.”

— Geoffrey Fong


About the University of Waterloo

University of Waterloo is Canada’s top innovation university. With more than 36,000 students we are home to the world's largest co-operative education system of its kind. Our unmatched entrepreneurial culture, combined with an intensive focus on research, powers one of the top innovation hubs in the world. Find out more at


Media Contact:

Ryon Jones
University of Waterloo
519-888-4567 ext. 30031

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