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Academy 2017 attendees invited to co-create mural to celebrate new brand for Centre for Ocular Research & Education (CORE)

Monday, October 16, 2017

When doors opened on October 11th for the exhibit hall at Academy 2017, in Chicago, attendees had the chance to literally leave their mark at the meeting. In celebration of the launch of its new brand, the Centre for Ocular Research & Education (CORE) commissioned Los Angeles-based artist John Park to co-create a massive 12-foot x 8-foot acrylic mural depicting the complexity and wonder of the eye and sight.
Academy attendees were encouraged to visit the CORE booth, slip on a protective lab coat, and add their own distinctive brush strokes to the one-of-a-kind portrait.

Park then completed the mural during exhibit hours on Friday, October 13, simultaneously painting and talking with visitors about the piece. The final artwork will be permanently installed at CORE headquarters at the University of Waterloo’s School of Optometry & Vision Science in Waterloo, Ontario.


Formerly known as the Centre for Contact Lens Research, CORE unveiled its new brand and logo this morning at the American Academy of Optometry's 96th annual meeting, reflecting its evolved focus on advanced biosciences, clinical research and education.
“Co-creating this mural mirrors how we thrive as an organization, closely collaborating with a range of sponsors on complex and fascinating programs that hold incredible potential for vision correction and enhancement,” said Lyndon Jones, PhD, FCOptom, FAAO, FBCLA, CORE’s director.
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