Dan Heath, a leading speaker and author of Made to Stick and Switch engaged members of our campus exploring the topic of change and how to change when change is hard. Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? In this talk, Heath explored some reliable ways to drive successful change—techniques.
Switch: How to Change Things When Change Is Hard is the latest book by the Heath brothers. It debuted at #1 on the New York Times and Wall Street Journal bestseller lists, and it’s been called a “must-read” (Forbes), a “fantastic book” (Wired), and “one of the most anticipated books of 2010” (Business Week).
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
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Waterloo, ON N2L 3G1